First Bank of Nigeria Limited, Nigeria’s most valuable bank brand through its First@arts initiative has partnered the Copyright Society of Nigeria (COSON) to hosting the on-going COSON Week 2015. This partnership is in line with the Bank’s initiative to drive perception change, grow brand affinity among the youth and the upwardly mobile segment with great support for capacity building in the creative and performing arts industry. This year’s COSON Week which kicked off on Sunday, November 1 is scheduled to run till Saturday, November 7, 2015.
The COSON Week 2015 which will attract leaders and key players in the nation’s entertainment industry promises to raise-the-bar of entertainment in Nigeria. In his words, the COSON Chairman, Chief Tony Okoroji said “COSON was established to put value to the intellectual property rights of Nigerian artistes and others who invest in the music industry. Lagos will be lit up for seven days in a myriad of colours, and each of the seven back-to-back events will leave Nigerian entertainment lovers with an unforgettable experience”.
According to the Group Head, Marketing and Corporate Communications, FirstBank, Mrs. Folake Ani-Mumuney, the partnership with COSON Week 2015 accentuates the Bank’s, and indeed, the FBNHoldings Group position to drive enterprise in the Nigerian economy and promote the development of creative and performing arts industry. “FirstBank is particularly interested in Arts and Culture and has established First@arts initiative as a platform dedicated to promoting arts and culture events”, she stated.
A line up of key activities to mark the on-going week include the COSON Green Ball slated for Wednesday, November 4, 2015 at the Muson Centre, Lagos and COSON Song Awards which will hold on Friday, November 6, 2015 at the New Expo Hall, Eko Hotel & Suite, Victoria Island, Lagos.
First Bank of Nigeria Limited, a subsidiary of FBN Holdings Plc, is Nigeria’s leading financial services institution by total assets and gross earnings and one of the largest corporate and retail banking financial institutions in sub-Saharan Africa (excluding South Africa). Since its establishment in 1894, the Bank has consistently built relationships with customers focusing on fundamentals of good corporate governance, strong liquidity, risk management and strong capitalization.
FirstBank operates an extensive distribution network with over 750 business locations (623 branches, 61 quick service points and 69 cash centers/agencies), over 2,600 ATM’s and over 10 million customer accounts. The Bank provides a comprehensive range of financial services and has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DR Congo, FBNBank Ghana, International Commercial Bank (ICB) The Gambia, Guinea, Sierra-Leone and Senegal as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.
FirstBank is the recipient of many awards. The Bank has been named “The Best Bank Brand in Nigeria” four times in a row – 2011, 2012, 2013, and 2014 – by the globally renowned “The Banker Magazine” of the Financial Times Group. FirstBank’s brand purpose is to always put its stakeholders, customers and partners at the heart of its business, even as it is poised to standardize customer experience and excellence in financial solutions across Sub Saharan Africa, in consonance with its brand vision “To be the partner of first choice in building your future”. The brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on the FirstBank’s inherent values of passion, partnership and people, to position its customers first in every respect.
For three consecutive years, 2012, 2013 and 2014, FirstBank was named the “Best Retail Bank in Nigeria” by the Asian Banker International Excellence in Retail Financial Services Awards. Other recent awards include the “Best Bank in Nigeria” in the Euromoney Awards for Excellence, “Best Bank in West Africa” and “Most Innovative Bank in Africa” in the African Banker Awards, “Best Bank in Nigeria” in the EMEA Finance African Banking Awards for the fourth time, “Best Foreign Exchange Services in Africa” in the EMEA Finance Treasury Services Awards, “Best Banking Group in Nigeria” by World Finance Banking Awards, and “Best Financial Reporting Company” by Africa Investor.
Head, Marketing & Corporate Communications